I’我不是说社交媒体是不好的营销渠道。实际上，我使用Facebook等平台来驱动 吨 网站的高质量流量。
显然，我’m not the only one.
营销人员的92％ stated 那 they put a high value on 社交媒体 as a marketing platform.
什么’s really 大 is 那 it works, at least to a small degree, for most businesses.
所以当我’m talking about 浪费, I mean 那 although 几乎每个人都使用社交媒体开展业务， 很少 有效地做到这一点。
他们 spend a lot of time 和 resources 和 get back minimal results.
您 need to spend time optimizing 您r 社交媒体 efforts. Once 您 do, 您 will 省时间 and get better results in terms of engagement, traffic, 和 conversions.
那里 are hundreds of 社交媒体 tools specifically designed to make the lives of 社交媒体 marketers easier.
I’ve put together a list of 16 of the best 社交媒体 marketing tools to improve 您r 社交媒体 marketing efforts.
tsu石 is 大 because it has versatile plan 选项 那 can match the size of 您r business 和 它的 needs. If 您’re the only one using it 和 您’社交媒体资料不超过10个，’每月仅需$ 20即可使用此工具。
tsu石 helps 您 schedule all 您r 社交媒体 posts across all 您r accounts.
That way, 您 can schedule all 您r posts in one go on all 您r accounts as opposed to manually posting on all 您r profiles throughout the day.
tsu石 allows 您 to easily 要么 ganize all of 您r content. Their content library dashboard is extremely clean 和 easy to navigate.
Those of 您 who store 您r content on the cloud-based platforms, such as Drop 框, 谷歌 Drive, Microsoft OneDrive, 要么 框, can access those files directly from the tsu石 dashboard.
If 您’re using other apps to help manage 您r 社交媒体 accounts, tsu石 can work with those tools as well. That way, 您 can manage everything in one place.
The schedule menu clearly displays all 您r pending content, so it’s easy to monitor. 您 can view the schedule by day, week, month, 要么 even as a list.
If 您 have a large team using tsu石 together, 您 can assign team leaders to have the final approval of content before it goes live. That way, 您’会发现任何错误并赢得’不必担心会发布未经批准的内容。
One of the best parts about 这个 社交媒体 marketing tool is the 分析 reports.
您 won’t have to use another third-party platform to measure the reach 和 engagement of 您r content. 您’ll see the metrics of each post per platform, which can even help determine 您r social 投资回报率.
tsu石 also has tools 那 help monitor 您r team 和 keep everyone accountable. 您 can see which team members are resolving tasks the fastest 和 which ones need improvement.
If 您 have problems coming up with new content to post on 您r social profiles, 您 may want to consider 认识埃德加 as a solution.
This software will recycle old posts when 您 run out of new ones to make sure 您r posting queue is never empty.
唐’t get me wrong. I’m not saying 这个 is a permanent solution 和 a strategy 您 should employ all the time. But with 那 said, there’使旧帖子重生没错。
If 您’ve been slacking off with creating new content 和 您r posting queue runs dry, 您 can set up 认识埃德加 to share older posts with high engagement statistics.
Even if 您’有一个充满新内容的内容库，但没有’t want to take the time to decide what 要么 der to post them in, the auto-scheduler can choose for 您.
Instead of having to download the software 和 open it every time 您 want to manage 您r 社交媒体 accounts, 认识埃德加 has a browser extension, allowing 您 to access 它的 services from the web.
If 您 operate a small business 和 have bigger tasks to worry about than micro-managing 您r 社交媒体 accounts on a daily basis, I’d say 您’是MeetEdgar的理想人选。
It’s $49 per month, 和 您’ll get a free month if 您 enrol in an annual billing cycle.
喜欢 most 社交媒体 management tools, 缓冲 also allows 您 to schedule 您r 社交媒体 posts from a single platform. But what separates 缓冲 from the crowd is 它的 mobile application.
我知道了’s like to be constantly on the go. 您 不要’t always have the time to sit in front of 您r computer to manage 您r 社交媒体 accounts.
Even if 您’re just scheduling posts for the week, having the option to do 这个 from a mobile app makes things easier 和 gives 您 lots of flexibility.
您 can access the 缓冲 app on 您r smartphone while 您’re on the train, bus, subway, 要么 in the back of an 优步. If 您’会议之间有停机时间，’s much easier to pull out 您r phone than to grab 您r computer to do the work.
缓冲 provides 您 with visual reports 和 分析 那 track engagement metrics such as:
This service also highlights 您r top performing posts. 您 can see which strategy is working the best 和 craft 您r future posts in a similar fashion.
使用Buffer RSS feed，它可以’s really easy for 您 to publish content from any of 您r favorite websites with just one click. The platform also supports video 和 GIF uploading, so 您 can share different types of content with 您r 追随者.
缓冲 also has 它的 own image creator. This is a chance for 您 to let 您r creative juices flow 和 come up with 要么 iginal images 那 make 您r social posts stand out from the crowd.
Set up a free account, 和 connect a 社交媒体 account. Once 您’ve 不要e so, click “Schedule.”
您’ll be able to choose when 您 post 和 what days 您 post on. 您 can do 这个 once 和 then never think about scheduling social posts again—a huge time saver.
Now 您 need to add some content to 您r queue, which will be shared automatically at the times 您 just 已选.
If 您 click on the main “Content” tab, 您 can pick a social profile on the left menu, 和 then type in a message 您 want to share.
When 您 click the blue button at the bottom, 您r post will be added to 您r queue.
When 您 click on 您r main content area, 您’ll see 您r current queue as well as the times when 您r posts are scheduled to go out. 您 can drag around messages to change their 要么 der 要么 edit them whenever 您 like.
The real power of 缓冲 is 那 您 can add content to 您r queue 网络上的任何地方。
让’s say 您 read a Quick Sprout post 和 think 您r 追随者 would love it as well.
If 您 click on any social sharing button, 您’将会注意到，除了常规的 options.
您 can add a post to 您r queue without ever going to 您r actual account.
Finally, 缓冲 also offers useful information on the performance of 您r posts. 您 can use 这个 information to tell whether 您 should alter 您r sharing strategy 要么 whether growth is going well.
奖金缓冲工具– In some situations, 您’ll have a list of 大 URLs 要么 a whole bunch of posts 那 您 would like to add to 您r 缓冲 queue all at once.
批量缓冲区 allows 您 to upload a text 要么 csv file with all these 分享 to 您r 缓冲 account all at once.
Usually, with social bulk posting tools, 您 need to follow a complicated format with dates 和 other information, but since 您 already took care of 那 in 缓冲, it’s much easier.
All 您 need for 这个 tool is a simple list. Put one message 您 want to share on each line, 和 wrap each line in quotation marks.
“How to Write an Author Bio That Doesn’t Suck http://bit.ly/1JU6eoR My latest from @hubspot”
“27 travel tips 那 even frequent fliers may not know http://ow.ly/QsS8i”
在大容量缓冲区内 import 您r file where it gives 您 the option, then select the social account connected to 缓冲 where 您 would like to share the posts (you can select multiple).
Buzzsumo 与我们的营销工具不同’ve analyzed so far.
The software analyzes 社交媒体 profiles 和 connects 您 with influencers to promote 您r brand.
If 您’ve read my 2018年最佳营销趋势, 您 know 那 micro influencers are on the rise 这个 year. If 您’在这个领域寻求帮助时，Buzzsumo是一个不错的起点。
Even if adding influencers to 您r marketing campaign isn’t part of 您r marketing strategy right now, Buzzsumo still has lots of 大 tools to make 您r 社交媒体 marketing strategy easier.
It has brand monitoring tools 那 will alert 您 with 提及 of 您r company as well as 您r competitors’以及任何相关的关键字，反向链接和其他域。
This makes it easy for 您 to see how 您 stack up against 您r biggest competition.
Buzzsumo also 搜索es for relevant to 您r brand content across the 互联网. The software filters information 那 resonates with 您r audience to help 您 stay up to date on the latest trends.
您’ll have access to reports about the content shared the most across all the different 社交媒体 platforms. 您 can filter 这个 information by the last 24 hours 要么 other time intervals, going back to the past year.
您 can determine which type of content is popular short- 和 long-term.
Buzzsumo lets 您 要么 ganize popular content by 它的 type. 您 can look at videos 要么 infographics in addition to images 和 written posts.
首先是“spy” on competitors 和 see what has worked for them. When 您 enter their domain name into the 搜索 box, 您 will get a list of their most popular social content, sorted by total 分享.
If 您 look at 5-10 competitors, 您 can get a really 好 idea of which content resonates best with 您r target audience.
您 can even share some of the most popular content 您 discover, which will resonate with 您r existing 追随者.
Alternatively, 您 can look for popular content to share by keyword.
In the text box, enter some main keywords from 您r niche:
When 您’re looking for content to share to a particular network, 您 should always click on the header of 那 network to sort by those 分享.
新芽社交 is another top choice if 您’re looking for one place to manage all 您r 社交媒体 profiles.
This platform makes it really easy for 您 to draft, store, 和 queue all 您r social posts. 您 can see everything 要么 ganized from the calendar, which serves a visual representation of 您r schedule.
The dashboard also helps 您 monitor how 您r posts are doing. 您’可以按平台或发布查看所有指标。
If 您’ve got several team members working together on 您r 社交媒体 campaigns, 新芽社交 is a 大 option for 您. It’易于委派任务，并选择谁可以批准帖子，然后再发布。
新芽社交 also helps 您 respond to all of 您r messages from 追随者. 您 won’t have to individually log in to 您r 脸书, 推特, Instagram的, 要么 other profiles to see these messages.
This will help 您 stay 要么 ganized 和 respond to messages in the 要么 der they were received, as opposed to responding based on which platform 您’当时重新登录。
新芽社交 has features 那 help 您 monitor hashtags 和 keywords. 您 can see the share of the volume of those specific keywords 您r company has.
您’ll also have access to features specifically designed for building 和 managing 您r customer relationships.
Members of 您r team can make notes about different customers 和 their 社交媒体 profiles based on 您r history 和 contact with them.
If the same customer contacts 您 more than once using more than one platform, all their information will be neatly 要么 ganized in one place.
Depending on 您r business 和 industry, 您 may not need to expose 您r brand to hundreds of thousands of 社交媒体 profiles. Sometimes, just a handful of new clients per year is enough for a business to be extremely profitable.
您’ll still get the same benefits of posting automation, scheduling, 和 management 您 receive with some of the other 选项 I talked about, but 您’将使分析面向B2B业务。
国际金融贸易展览会 is a fantastic Swiss army knife tool for all types of marketers. Best of all, 您 can use all of 它的 functionality free.
您 get to define the “this” 和 “that.”
For example, 您 could say IF a new post is published on Quick Sprout (the “this”活动），然后给我发送电子邮件（“that” event).
Each series of events 那 您 define is called a “recipe.” 您 can create as many recipes as 您 like.
他们’ll look something like 这个:
One other neat thing about 国际金融贸易展览会 is 那 您 can add recipes created by other people. While it’s 好 to think about how to customize a recipe for 您r specific business, sometimes 您’我会发现完美的已经完成。
有成千上万种很棒的社交媒体食谱，但我’ll walk 您 through two so 那 您 get the hang of it. It gets really repetitive 和 simple once 您 get used to it.
推荐食谱1– Create an automatic 社交媒体 calendar： 一世’m a big fan of editorial 和 social calendars.
他们 are 大 for keeping 您 on track 和 can also show 您 useful performance trends so 那 您 know if 您r work is actually resulting in growth.
This particular recipe requires 您 to be a 缓冲 user (Tool #1).
When 您 add a post to 缓冲, it is automatically scheduled according to the times 您’ve set. When 您 activate 这个 recipe, it will automatically take 那 scheduled post time 和 add it to 您r 谷歌 Calendar.
This way, 您 can quickly see a visual representation of what 和 how often 您’re posting on all of 您r networks.
When 您 find a recipe page, while logged-in, 您’ll often see bright blue buttons 那 tell 您 那 您 need to do something.
In 这个 case, 您’ll need to connect both 您r 缓冲 和 谷歌 accounts before adding the recipe:
Once 您 connect those accounts, those buttons will disappear, 和 the “Add”按钮将变为活动状态：
Click 那 button, 和 您’re 不要e!
推荐食谱2– 在电子表格中保存推文: Depending on how 您 track 您r Tweets, it can be useful to have a list of them in a spreadsheet. This recipe does 那 for 您 automatically.
您 could then rewrite 要么 re-use the Tweets.
Again, 您’ll have to connect 您r 推特 和 谷歌 Drive accounts if 您 haven’t already.
Here are a ton of other 大 recipes 您 can look at now:
Social media has become more 和 more visual over time, 和 那 trend isn’t going to stop. Posts 那 contain pictures get 更多参与 在几乎每个网络上
If 您 have a huge audience 和 need top-notch images, I do recommend hiring a quality designer.
但是，并不是每个人都需要 惊人 images. 您 might just need 好 要么 大 images. Also remember 那 您 can use the same pictures for both blog posts 和 社交媒体 posts, so the cost isn’t as high as if 您 were creating unique images for each channel.
When 您’re on a tight budget 要么 need a picture in a rush, 您 can create one using 坎瓦 even if 您’不太擅长设计。
Create a free account 和 log in. When 您 return to the homepage, 您’会看到许多不同的模板选项—许多是专门针对社交网络的。
Click on an appropriate template depending on the network 您 use, 和 a canvas will be created for 您. It will also be the perfect size for 您r social network.
在下面“LAYOUTS” tab in the left sidebar, 您 can see all the different template 选项 at 您r disposal:
Click a template 那 looks 好, 和 it will appear on the right.
您 can then click on any of the elements on 您r canvas (background, text, symbols, etc.) 和 edit them as 您 like:
Once 您’re 不要e, click “Download”从顶部菜单栏。
If 您 get proficient with 坎瓦s, 您 can create a picture in a minute 要么 two 那 will get 您r social 分享 extra attention.
职位规划师 is an app 那 integrates directly into 脸书. It is designed to make scheduling 脸书 posts easier 和 more effective.
主要的局限性和优势在于它仅限于Facebook。如果您只关注Facebook，那么它可能是您的最佳工具。但是如果您专注于其他网络—or as well—you’使用以下工具可能会更好 Buffer 要么 Edgar.
这是一个非常强大的工具，因此我可以’t go through all 它的 features. Here are the most important ones:
- 后期排程– 您 can schedule posts on 您r 脸书 page ahead of time 和 do it in bulk.
- Target 您r audience – 一个真正有用的功能是能够 指定特定国家/地区 while scheduling a post. 您 can segment posts by time zone 要么 run a promotion for certain users.
- 自动发布– 您 can tell the tool to automatically post new content from an RSS feed. Not usually the best option, but it can be handy.
- 热门内容– 您 can quickly find trending content on 脸书 based on a chosen keyword. 您 can share 这个 content knowing 那 it will be popular with 您r 追随者 as well.
Since 您 use the app right in 脸书, it looks 和 works very similarly to every other 脸书 function:
脸书 has always been pretty 好 with 分析, but 职位规划师 allows 您 to get a little more advanced 和 really dig through the performance of past posts in 它的 分析:
捆绑柱 includes the ability to schedule posts on all major social networks but has a few 大 features 那 will save 您 even more time.
一件事我’我真正不擅长的是在帖子中包含主题标签，尽管我知道它们是一种很好的方式 improve 您r engagement.
For example, 您 can add the phrase “social media” to a 标签文件夹 in the tool 和 tell it to replace any 提及 of 那 phrase with #SocialMedia.
Not only will it save 您 time, but it will also eliminate the chance of 您 forgetting to add the hashtags.
The second useful feature of the tool is the ability to create Bundle Feeds. 您 enter as many keywords as 您 like, 和 the tool will automatically find relevant 社交媒体 content to share on 您r channels.
那里 is a chance 您 could share some low-quality 要么 off-topic content, so it’回顾生成的建议是一个好主意。
您 only have a chance to respond if 您’re aware of the social mention in the first place. That gives 您 a chance to:
- Respond to negative reviews 要么 complaints 和 end on a positive note
- Connect with partners 和 influences 那 are already talking about 您
提到 solves 这个 problem.
When 您 sign up with them, they do all the listening for 您.
Set up an alert (like 您r brand) 和 any time someone talks about 那 subject, 您’会立即得到通知。
对于高级用户，那里’s host of reporting, 分析, 和 account tools to help 您 manage everything. This includes publishing features so 您 can do everything from a single tool. It’是高级社交媒体营销人员的理想工具。
唐’t let social 提及 go on without 您, get the alerts 您 need to stay on top of the conversation.
Influencers are a big part of most 社交媒体 marketing strategies. The goal is usually to connect with them, establish a relationship, 和 get them to share 您r stuff.
然而，找到合适的影响者可能很棘手。那’哪里有诸如 墨比 进来吧。
墨比 lets 您 搜索 for top bloggers in 您r niche on all major social networks.
Once 您 log in, 搜索 for a keyword in the bar on the “search” page:
请注意，您可以单击每个结果右下角的按钮，以便显示“selected”. If 您 look back up at the top of the results (in the outlined area), 您 can see 那 您 can save all 已选 blogs to a list. This would help 您 come up with a plan later to strategically target each influencer.
Since 您 can get many results for broad keywords, consider using the filter 选项 on the left.
您 can limit the influencers to a certain area 要么 profile authority:
营销人员希望如此多地出现在社交媒体上的原因之一是监视任何提及的品牌或与追随者互动的机会。 广告牌 是消除担心错过这些机会之一的一种方法。
To use 这个 tool, simply 搜索 for a hash tag in the main 搜索 bar (once 您’re 登录).
Once 您 do so, 您’将获得所有在多个网络（主要是Instagram / 推特）上包含该标签的最新文章的结果页面。
您 can certainly use it to monitor non-brand keywords like the ones above to look for people interested in a certain hashtag. 您 could then follow them 要么 reply to them.
A better way to use 广告牌 is to monitor brand keywords instead. These typically include 您r name 和 您r website name (and 它的 variations, e.g., Quick Sprout 和 QuickSprout).
As long as 您 check once a day, 您 won’t miss anything.
追随者 是仅专注于Twitter的可靠工具。它’s main use is to analyze 您r 推特 追随者 to give 您 insights about how 您 can engage with them better.
In addition, 您 can use 追随者 to find people to follow.
去“Search bios” on the top menu, 和 type in keywords from 您r niche.
您 can sort by any of the standard metrics such as “followers” 和 “social authority”:
When 您 go to the “Analyze” tab in the tool, 您 can enter 您r 推特 username. The tool will then scan 您r 追随者’用户个人资料以找出数据（例如大多数数据在Twitter上处于活动状态）：
您 can use 这个 information to optimize 您r posting schedule.
小茶 is another tool 那 focuses on finding the right people to follow, but it takes a unique 和 interesting approach.
Instead of just 搜索ing for a keyword, 您 upload a file with a blog post 要么 添加链接 to a published blog post. The tool then scans 您r content, determines its theme, 和 returns influencers 那 might enjoy 您r content.
在下面，我点击了“add a link”然后输入Quick Sprout博客文章的URL：
您 can follow any 要么 all of the influencers listed there by clicking the button in the top right of each result card.
I’我几乎听到了有关使用分析的所有意见。大多数抱怨是他们太复杂了，或者在那里’re too many 选项。
鹅毛笔订婚 is a smart little tool 那 can scan 您r 谷歌 分析工具 account 和 produce a report in plain English.
而不是报告 一切， it makes notes of big changes 那 warrant 您r attention.
Now, obviously, 这个 has to do with marketing in general, not just 社交媒体, but it can let 您 know when there’s an unexpected change (good 要么 bad) with 您r 社交媒体 referral traffic.
那里’s not much 您 have to do: just create an account, 和 connect it to 您r 谷歌 分析工具 account. Soon, 您’ll 得到报告 like 这个:
Depending on 您r business, 这个 could save 您 hours per month.
您 just need to make sure 您’re using 您r time wisely while doing 那.
I’ve given 您 16 大 社交媒体 tools 那 您 can use to:
- gain more 追随者
- engage with 社交媒体 users better
- drive more traffic to 您r website (that converts)
My goal with 这个 文章 is to have 您, at 这个 point, pick just a few tools 和 incorporate them into 您r 社交媒体 strategy.
However, as 您 do start to use tools more, remember 那 they should not be used as a crutch.
唐’t automate everything just because 您 can. If automation lowers the quality of the content 您 share, 不要’t use it. Pick the tools 和 the features of those tools carefully.
此外，还有许多其他很棒的社交媒体工具，所以如果有’s a specific problem 您’重新拥有，寻找解决方案。
资源： QuickSprout Feed